The Impact of Organizational Creativity on Organization Agility: The Moderating Role of Knowledge Sharing in Pharmaceutical Companies in Jordan

Shaima’a Abdelqader Jaffal, Ziad Ali Eid Alshawabkeh
International Journal of Economics and Business Administration, Volume IX, Issue 3, 171-190, 2021
DOI: 10.35808/ijeba/727


Purpose: This study aims to identify the effect of organizational creativity on agility in Jordanian pharmaceutical companies and explain the moderating role of knowledge sharing. Design/Methodology/Approach: To accomplish the study's objectives, a hypothetical model is presented to reflect the impact of the study variables using a model consisting of research hypothesis divided into four sub-hypotheses. A designed questionnaire has been developed for this purpose, distributed among workers in different supervisory and administrative positions from the upper and middle management in the researched companies through a targeted sample of (350) subjects. The data are analyzed using descriptive and analytical statistical methods and the Statistical Package for Social Sciences (SPSS). Findings: The analysis mainly shows that the entire dimensions of organizational creativity have reached high degrees of importance, according to the respondents' answers. It is also revealed that there is an impact of organizational creativity on its various dimensions in the Jordanian pharmaceutical companies. Practical Implications: The study recommends that companies establish concerned with creativity and organizational development to adapt and develop creative ideas which might help and back organizations to be developed in the light of sharing the knowledge which improves creativity in organizations and creates organizational agility, which is positively reflected on the organization, its performance, and its development. Originality/Value: The study depends on different dimensions by reviewing previous English and Arabic language studies using four organizational creativity dimensions, strategic view, encourage and embrace creativity, internal work environment, and organizational culture.

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