eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers

Nindyta Aisyah Dwityas, Rizki Briandana, Rohana Mijan, Richard, Diah Wardhani
International Journal of Economics and Business Administration, Volume IX, Issue 4, 181-193, 2021
DOI: 10.35808/ijeba/742


Purpose: The purpose of this study is to measure the effect of electronic word of mouth on the decision-making process of transactions using the LinkAja application. Design/Methodology/Approach: This study was conducted with an explanative quantitative approach. Findings: The result of the study shows that the electronic word of mouth variable had a significant influence on the variable of purchasing decision-making process using the LinkAja application. Practical Implications: Promoting positive electronic word-of–mouth about the benefits and values of the financial technology usage especially in community-based media discussions is crucial to encourage the use of digital wallet applications. Originality/Value: The results of this study revealed the percentage of how electronic word of mouth has been influencing the decision-making process of using the LinkAja application as a means of transaction. This pecentage is obtained through analysis using a regression test on the distribution of responses from a sample of millennial generation of members of the Facebook Mobile Legend: Bang Bang Indonesia community.

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