Creative Self-Efficacy: A New Approach to Social Support and Creativity of SMEs’ Owners
Small and Medium Enterprises (SMEs) have a very important role in the economic equality of the community and have a high employment rate. This study examines the direct and indirect effects of social support and creative self-efficacy on the creativity of SMEs’ owners in Banyumas, Indonesia. The sample consists of 119 respondents obtained from Small and Medium business owners in this region. They complement the measure of social support and creative self-efficacy towards the creativity of SME’ owners. Structural equation modeling is used to test the proposed relationship between variables using the maximum likelihood estimation of the sample covariance matrix. The results show that social support, significantly positively influences creative self-efficacy and owner creativity, creative self-efficacy significantly influences the creativity of the owner. The findings also reveal that creative self-efficacy can mediate the relationship of social support with owner creativity. The implications of this study are also discussed.