Authors: Adita Anggarwati, Anis Eliyana
The study focused on the creative self-efficacy, creativity, and job satisfaction and how these variables influence each other. Job satisfaction acts as the intervening variable for allegedly having influence on the relation between creative self-efficacy and creativity. Creativity is one of the main essential that need to be cultivated in work environment and communicated towards employee in order for the company to develop. The population used in this study is employees of an advertising company specialized in media printing PT. Smile Island Surabaya focus on the division of layout editor with a total of 38 employees.
The analysis in this study is using Partial Least Square (PLS) analysis. The result of the study shows a significant influence for some hypothesis with t statistic of 1,96 which are creative self-efficacy influences on job satisfaction with a score of 11,5779, job satisfaction on creativity with a score of 3,4212, and creative self-efficacy on creativity and job satisfaction as an intervening variable in full mediation.
Meanwhile, creative self-efficacy doesn’t show a significant influence towards creativity shown evidently with a score of 1,0809 because of different perceptions on creative assessment between supervisor and employee.
Key Words: creative self-efficacy, job satisfaction, creativity
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