Authors: Nattada Srimuk, Therdchai Choibamroong


This study focuses on promoting high quality tourism from BRIC, specifically. The Thailand Tourism Department plans to support the development of this market. The eastern Thai provinces, have great tourism potential--Thailand Tourism Cluster (TCC), Active Beach. These provinces offer numerous, varied and unique activities to the tourist. The Thai Government has the budget for development, growth and improvement of tourism to high revenue potential for the health tourism industry and local community economies, in general. All parties received opportunity for all involvement in the process of drafting the strategic plan that would be recognized and applied in practice. The plan, as developed, recognizes that Thailand is an attractive target for high quality tourism. Health tourism development may have many beneficial consequences, both economic and environmental, for a destination. Research driven cluster is a development of a model to promote health-oriented, participatory and sustainable to cater to the provinces in the active beach.

Key Words: Supported Health Tourism, Cluster Development, High Quality Tourism , Spa and Massage Health, Active Beach

JEL Classification: M20, I15

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