Authors: Persefoni Polychronidou, Ioannis Petasakis, Giannoula Florou, Anastasios Karasavvoglou
The total income of the Greek households has been decreased in the last years. So, purchases are bravely decreased. In this paper, we study the consuming of household products and basic foods by the Greek households. We wish to study if consuming behaviour of Greek households has been changed after the crisis; if the consumers check the prices of the products more carefully; if they prefer more economic labels, etc. For this purpose, an empirical analysis with a questionnaire has been conducted in February 2014 in Greece. We present and analyze the responses of this questionnaire, using descriptive statistics and Data Analysis methods.
Key Words: Consuming Behavior, Household Products and Food, Statistical Analysis, Factor Analysis
JEL Classification: D12
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